From this perspective, you can think of Mog as an annotated music exploratorium. Artist and album pages will also include links to relevant online reviews and blog posts that are indexed by Mog. Playlists turn up in the search results as well you can, for example, search for a song, find a playlist containing that song, and launch that playlist in the Mog player. You can add other users of the site as a "trusted" mog, and you can view their library or browse their playlists. For instance, you can save entire albums or individual tracks to your "library," as well as create playlists. The last piece of the puzzle consists of the numerous music discovery features scattered throughout the site. It makes getting music playing about as fast as we imagine it could be. "We have a full-time guy, who comes from inside the music industry, whose only job is to increase our library." Advertisementīetter yet, albums and songs can be launched in Mog's Flash-based player directly from the search results. "Adding music is a never-ending focus for us," Hyman told Ars. There are still incomplete libraries for some bands, as well as missing tracks from some albums, but Mog is working to fill in those spots as quickly as possible. Yesterday we couldn't locate ambient indie jazz rockers The Mercury Program, but this morning three tracks from the band's split EP with Atlanta's Maserati were available to stream, along with information about the band's 4 other albums. However, we did turn up signer-songwriter Mark Mallman, post-rock instrumentalists The Appleseed Cast, mid-90s ska punk Dance Hall Crashers, and hardcore band Prema, which put out two albums in its short career. We weren't able to find elctro-noise outfit Mission Giant, alt-folk-rock band Joseph Plunket and the Weight, Austin-based zolo rockers Zom Zoms, nor Nintendo metalheads The Minibosses.
We played "Stump the Search" using several obscure bands from our own collections.
The library includes plenty of new, popular music, but also goes deep into many obscure bands and older, catalog material. That 6.5 million song library is pretty significant Pandora, by comparison, has just 750,000 tracks available for streaming. The All Access service launched just yesterday with 6 million tracks in its library, and has already added another 500,000 this morning. To realize that goal, Mog is focusing on three key areas: the widest selection of music, fast searching, and better discovery features. "Our goal is to offer the best experience for listening, sharing and discovering music by creating a simple, smart, intuitive interface." "MOG All Access was created by music lovers for music lovers," Hyman said. Complementing the site's extensive database of artists, albums and songs, as well as aggregation of related editorial content, the All Access music streaming service is intended to be the best available. Mog was founded by CEO David Hyman, who previously worked in the industry as CEO of Gracenote and a SVP of marketing for MTV Interactive-so it goes without saying that he has a love of music. Already boasting 6.5 million tracks in its library, Mog is off to a good start. The company hopes that All Access's combination of fast search, high-quality streaming, and low cost, in addition to Mog's already extensive sorted index of music blogging will make Mog the premiere music discovery and listening service. Mog, which until this week focused its efforts on aggregating music blogging, has launched a new All Access music streaming service.
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